Michelin invests in recycled materials aiming at 100% sustainable tires
Michelin – one of the world's leading tire manufacturers – says in its press release from February 23, 2021 that it is committed to making automotive tires 100% sustainable by 2050. This is an ambitious but realistic target for the Group, which positions itself as a leader in sustainable mobility. Appearances can be deceiving, the company says. This adage definitely applies to Michelin’s tires, which are high-technology products made of more than 200 components. They’re much more complex than they appear, which means that ensuring that all the tire’s components are sustainable presents a significant challenge.