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Pyrum generated revenue of €1.743 million between January and June 2026, up from €1.267 million in the first half of 2025. Own work capitalized declined to €1.122 million from €5.214 million, reflecting the completion and transition of major plant components at the Dillingen site into regular operation. Total output consequently fell to €3.787 million from €6.712 million in the prior-year period. The change reflects Pyrum’s transition from construction and capitalization of new equipment toward commercial production at its expanded tire recycling facility.

Pyrum Innovations AG has introduced a new corporate identity intended to reflect its development from a tire recycling company into a broader technology provider for circular raw materials. The rebranding includes a new logo, revised corporate design, a redesigned website and the new claim “Rethink Resources,” which the company says expresses its focus on recovering valuable raw materials from waste and returning them to industrial production cycles. Pyrum positions its proprietary thermolysis technology at the center of this strategy, using it to process end-of-life tires and certain plastics into products including tire-derived oil and recovered carbon black. The new identity is also intended to support Pyrum’s international expansion and the scaling of its technology as the company develops additional recycling projects and partnerships in Europe.

The project is being implemented through SUAS reTire s.r.o., the joint venture responsible for the development, construction and operation of the Czech tire recycling plant. Pyrum previously formed the joint venture with SUAS Ecology s.r.o. and holds a 49% stake in the company.

The agreements give Pyrum long-term access to end-of-life tires from Pirelli’s defined German sources and provide Pirelli with ThermoTireBlack® for European tire production. Pyrum said the arrangement covers both sides of its business model: procurement of end-of-life tires and commercialization of the secondary raw materials produced from them.

The process draws on end‑of‑life tyres collected across Germany, from some Driver retail outlets and motorsport activities, as well as scrap tyres collected from Pirelli's Breuberg plant. They are processed through an industrial chain designed to maximize their inner value, converting them into secondary raw materials – including synthetic rubber – certified under the ISCC PLUS scheme. This ensures traceability along the value chain and enables the circular materials’ reintroduction into the manufacturing of new Pirelli tyres, maintaining their highest standards of quality and performance.

The milling and pelletising plant of the expanded unit also entered regular production operations in April at a processing rate of 750 kg/hour. Pyrum said a short-term capability analysis carried out during commissioning showed 'stable process conditions and reproducible product quality' for the TTB material. Following an audit, “Continental granted full supply approval for the rCB material for use in tire manufacturing,” said Pyrum.

The updated presentation, dated May 8, 2026, has been made available through the company’s website and outlines Pyrum’s progress in scaling its thermolysis-based tire recycling business and expanding industrial partnerships across the circular materials sector.

Revenue for the financial year 2025, based on preliminary, unaudited figures, rose to EUR 4,103 thousand, doubling compared to the previous year (2024: EUR 2,022 thousand). This includes revenue from consulting services in the amount of EUR 2,000 thousand. Due to the lack of revenue from ThermoTireBlack (TTB®) in the fourth quarter, the full-​year forecast of EUR 4,500 thousand to EUR 6,000 thousand could not be achieved. Own work capitalized amounted to EUR 6,158 EUR (2024: EUR 8,994 thousand). The decline results from the largely completed commissioning work on a significant portion of the plant expansion in Dillingen.

With the name change, Pyrum wants to strengthen its brand identity and emphasise the independence and quality of its products. The reason for this is that the rCB and thermolysis oil available on the market do not always have the same specifications. rCB, for example, consists not only of recovered carbon black, but also contains inorganic additives from the tyres. This results in different mixtures that are not suitable for all applications. Pyrum’s products TTO® and TTB® are produced in the company’s own patented thermolysis process and have a precisely defined mixing ratio and specific properties that distinguish them from other products on the market and therefore require a unique designation.