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The interview presents Pirelli’s strategy as one focused on premium tire performance, motorsport-driven innovation, close collaboration with automotive manufacturers and the integration of new technologies such as Cyber Tyre. Bedia also highlighted the company’s work on circular economy initiatives, including the recovery and reuse of carbon black from end-of-life tires through cooperation with Bolder Industries. The discussion reflects broader changes across the tire value chain, where tire recycling, recovered carbon black, sustainable raw materials and connected mobility are becoming increasingly important to manufacturers, consumers and industry associations.

TRAC said each Member Spotlight will be published monthly through the association’s communications channels, including its website, e-newsletter and social media platforms. Each profile will provide a deeper look at a member organization by covering its products, strategic priorities, recent milestones, innovation activities, sustainability initiatives and other areas relevant to Canada’s tire and rubber industry.

TIP said TATMA’s membership strengthens its ability to monitor and anticipate sustainability-related developments in Southeast Asia. Affiliate Members are tire trade associations that contribute regional perspectives to TIP’s global work, helping the organization understand ESG issues and trends across different markets. The partnership adds a local industry perspective from Thailand, a country described by TIP as the world’s second-largest tire exporter by volume.

Ontario’s tire recycling system is facing renewed scrutiny as collection challenges, proposed regulatory changes and supply chain pressures affect the movement of end-of-life tires across the province. In a commentary for Autosphere, Carol Hochu, President of the Tire and Rubber Association of Canada, said the current situation shows how complex tire recycling systems can be, involving collectors, haulers, processors, end markets and regulatory oversight. Disruptions in any part of this network can create bottlenecks across the system, affecting tire generators, producer responsibility organizations and recycling service providers. The discussion comes as Ontario considers new measures intended to strengthen accountability, prevent large tire stockpiles and ensure that used tires continue moving into responsible recycling and repurposing channels.

The nominations are open until April 24, 2026, in four categories: Leader of the Year, Young Leader, Lifetime Achievement, and Sustainability. Anyone may nominate a deserving individual or organization. Corporate nominees must have a physical presence in Canada, while individual nominees may be based anywhere. Self-nominations are accepted in the Sustainability category only.

The Tire and Rubber Association of Canada (TRAC) announced the program for the 2025 Rubber Recycling Symposium that will take place October 8–9 in Calgary, Alberta. Recognized as a cornerstone event for professionals across the tire and rubber recycling sector, the Symposium brings together industry leaders, innovators, and policymakers to advance sustainable solutions and foster collaboration.

Following the conclusion of 2025 Rubber Recycling Symposium, Tire and Rubber Association of Canada (TRAC) and the event’s Host Sponsor Alberta Recycling Management Authority (ARMA) are pleased to offer an exclusive optional tour of Kal Tire’s tire retreading facility on Friday, October 10, 2025. This tour will provide attendees with a rare behind-the-scenes look at this sustainable tire management practice and witness tire retreading in action!

The Tire and Rubber Association of Canada (TRAC) announced speakers and topics for the 2025 Rubber Recycling Symposium. Details such as attendee registration link, sponsorship and exhibitor details can be found at the main event page. Tire and Rubber Association of Canada with the Symposium’s Host Sponsor Alberta Recycling Management Authority (ARMA) invite professionals and companies involved in tire manufacturing, rubber recycling, manufacturing of products from recycled rubber, end-of-life tire stewardship organizations, governments, and equipment manufacturers to participate in what had become one of the largest events of its kind.

The Tire and Rubber Association of Canada (TRAC) announced its new Board of Directors following its Annual General Meeting of members held on June 4, 2025. At that meeting, the members elected Phillip Diogenes of Bridgestone Canada Inc. as a new director. The Officers of TRAC include Chris Figel of AirBoss of America Corp. as Chair of the Board; Lawrence Kumar of Yokohama Tire (Canada) as Vice Chair; and Paul Christou of Goodyear Canada Inc. as Treasurer.