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The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 4, 2025, at the Alt Hotel Toronto Airport in Mississauga.

Sam Visaisouk, CEO of Tyromer Inc., has sadly passed away, leaving behind a remarkable legacy of leadership, innovation, and dedication to sustainability. A visionary in the tire recycling industry, he played a pivotal role in transforming Tyromer from a laboratory concept into a thriving commercial enterprise.

The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 6, 2026, at the Association’s offices at the Alt Hotel Toronto Airport in Mississauga.

The renowned in the tyre recycling industry British magazine Tyre & Rubber Recycling,recently shared a comprehensive recording of this year's Future of Recycling Conference. The full stream for the 2023 Future of Recycling Conference can now be accessed on YouTube where we welcomed three different speakers:

Valebridge Media Services (VMS), the international media services company in Crewe (United Kingdom) and Madrid (Spain), has announced the shortlist of nominees for the 2023 edition of the Recircle Awards, the event organised to promote and recognise sustainable innovation, production processes, management and services in the tire retreading and recycling sector. The shortlist, chosen from a preliminary list of candidates nominated by the public has once again been compiled by the Recircle Awards Nominations Committee made up of 14 experts, including respected tire industry journalists, industry association heads and independent consultants from around the world.

Tire and Rubber Association of Canada (TRAC) announces the addition of Tyromer Inc. as a new member. Headquartered in Toronto, Ontario, Tyromer’s proprietary rubber devulcanization technology converts scrap tire rubber crumb into TDP (Tire-Derived Polymer) that has a broad applicability and can be incorporated into most new rubber products including tires, retreads, conveyor belts, and general rubber goods. “Tyromer and its technology have been on TRAC’s radar since the early stages of the organization’s efforts for commercialization, and we knew it was only a matter of time before TRAC would be able to welcome this company with its unique Canadian technology to TRAC ranks,” says Carol Hochu, President and CEO of TRAC. “Tyromer is a pioneer in the field of rubber devulcanization, and we look forward to a cooperative and lasting relationship that will be mutually beneficial.”

Taking forward its commitment to sustainability, Indian tire manufacturer Apollo Tyres has partnered with Tyromer Inc, a leader in non-chemical devulcanization of end-of-life tires. Tyromer Inc, through their Indian associate, Tyromer India LLP, is committed to supplying recycled rubber material, produced using its environmentally sustainable processes, to Apollo Tyres. Announcing the partnership with Tyromer, P K Mohamed, Chief Advisor, R&D, Apollo Tyres Ltd, said “This partnership with Tyromer is a step towards achieving our sustainability goals, and it also enables us to honour our Extended Producer Responsibility (EPR).

Tyromer – a Canadian tire devulcanization company – announced that its recycled rubber material, produced via its environmentally sustainable, non-chemical extruder devulcanization of end-of-life tire rubber, is now used by Continental Tires. This is the result of a multi-year collaboration driven by the shared commitment of the two companies to circular economy in which end-of-life tire rubber is reused in the production of new tires. Tire-to-Tire recycling represents in many cases the most direct and energy efficient way to reuse what is still largely considered and treated as a waste.

The Canadian Tire and Rubber Association (TRAC) has announced the recipients of its inaugural industry leadership awards for 2022. The End-of-Life Tyre Management Companies and Other Businesses Focused on Sustainability were recognized by the Tire and Rubber Association of Canada as exceptional individuals and businesses for their devotion and commitment to excellence in the tyre and rubber industry.