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Bridgestone Americas (Bridgestone), a global leader in tires and sustainable mobility solutions, announced an exclusive partnership with Carbon Capture and Transformation (CCT) company, LanzaTech NZ, Inc. (LanzaTech) to address end-of-life tire waste.

Bridgestone, a global leader in premium tires and sustainable mobility solutions, is introducing the Potenza Sport A, the company’s first mass-produced tire to incorporate 55% ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.

Bridgestone Corporation (Bridgestone) announced that it has been selected for inclusion in the Dow Jones Sustainability World Index (DJSI World), a globally recognized sustainability index, for two years in a row and for the fifth time in total. In addition, the Company has been selected for the Dow Jones Sustainability Asia Pacific Index (DJSI Asia Pacific), which is comprised of companies located in the Asia Pacific region, for 14 consecutive years.

Bridgestone Americas announced it is on pace to achieve one of its highest year-over-year results in its Bandag business with a 9% increase over 2021. With the growth experienced by strategic fleet partners and the unprecedented demand in the market, the company forecasts year-end sales of Bandag retreads will reach more than 7 million units in North America and anticipates continued growth in 2023 with a $60 million investment in its Abilene, Texas retread plant to increase production capacity.

Bridgestone EMEA has once again received the Platinum rating by renowned sustainability assessment platform, EcoVadis. This is the third consecutive time the organisation has been awarded EcoVadis’ top ranking since 2021, putting Bridgestone EMEA in the top 1 percent of the 130,000 companies assessed by EcoVadis globally across 220 industry sectors. Bridgestone EMEA was given a Silver rating and ranked in the top 12 percent of businesses globally when first assessed by EcoVadis in 2015 – which scores organisations against four core areas: Environment, Labour and Human Rights, Ethics and Sustainable Procurement.

Researchers from the University of Arizona are collaborating with Bridgestone Americas Inc. to develop a sustainable and resilient variety of natural rubber. The project focuses on guayule, a perennial shrub that can be grown in the arid conditions of the U.S. Southwest. The five-year, $70 million project, with $35 million funding from the U.S. Department of Agriculture and an equal match from Bridgestone, aims to transition growers from traditional crops to guayule. Partners in the project include the Colorado River Indian Tribes, Colorado State University, regional growers, and OpenET, a public-private partnership for responsible water management. Bridgestone has been working with guayule since 2012 and plans to expand its farm in Eloy to 20,000 acres, with a long-term goal of cultivating guayule on around 100,000 acres across the Southwest.

Bridgestone Corporation – a global tire manufacturer – announced the launch of a joint research and development program with the National Institute of Advanced Industrial Science and Technology (AIST), Tohoku University, ENEOS Corporation and JGC HOLDINGS CORPORATION. This program is aimed at developing chemical recycling technologies that utilize end-of-life tires to achieve high-yield production of isoprene, a raw material for synthetic rubber.

At the most recent Big Machine Music City Grand Prix in Nashville, Tennessee, Bridgestone unveiled a new IndyCar tire that uses a sidewall composed of natural rubber derived from the guayule desert shrub.

Bridgestone suggest using rubber granulate to produce dredged clay that has sealing and filling properties, thus boosting cement’s durability and reducing absorptivity. Bridgestone has conducted trials of rubberized clay finding that clay modified with rubber granulate could be used for structures under deformation as cracks formed exclusively around the rubber, therefore they could “prevent the growth of wide cracks”, according the Bridgestone’s manager.