News: Tire Recycling & Pyrolysis

The Circular Rubber Platform is a global online community designed to bring together rubber specialists, companies, and innovators dedicated to accelerating circularity in the rubber industry. With a strong emphasis on knowledge-sharing and collaboration, the platform acts as a central hub for the latest developments in rubber recycling, bio-based raw materials, and sustainable innovation.

This years’ Tyre Recovery Association's (TRA) Briefing Day event will take place on Tuesday 16th September 2025. The Venue will be the renowned Ardencote Hotel, conveniently located in Warwickshire’s Shakespeare’s country, which has the capacity to accommodate ever increasing attendance numbers at the UK tyre recycling’s premier event.

Jari Mennala has been appointed as the new CEO of Tana Oy, effective May 5th. Jari brings extensive experience in the heavy equipment industry from John Deere. Throughout his career, Jari has successfully led global retail and dealer sales and marketing, developed product and service portfolios and strategies, and driven various business transformation initiatives across multiple regions worldwide. Most recently, Jari served as Director of Worldwide Forestry Sales & Marketing and Managing Director of John Deere Forestry Oy.

Reoil Sp. z o.o. continues to strengthen its position in the recovered Carbon Black (rCB) and tyre pyrolysis industry through quality assurance and technological advancements, supported by EU funding.

Horsham Rural City Council (HRCC) in Australia reports intensified efforts to combat illegal tyre dumping following a rise in discarded tyres across the region. Recently, 21 illegally dumped tyres were removed, particularly in Horsham North, where evidence suggests they were used for burnouts.

Innovative sea-cleaning technology using activated carbon from recycled tires will be highlighted at the 30th ETRA Conference on Tyre Recycling. The project, led by Prof. Fabrizio Quadrini, has successfully integrated porous tablets made from tire-derived activated carbon into smart buoys designed for oil adsorption and marine monitoring.

Boral has introduced a pioneering crumbed rubber asphalt bitumen derived from off-the-road (OTR) tyres, marking am achievement in Australia. The company claims this innovative product can extend pavement life up to twice as long as conventional road treatments, offering a sustainable and high-performance solution for infrastructure.

The recognition highlights Orion’s achievement as a "Key Innovator" for being the first company to produce circular carbon black from 100% pyrolysis oil from end-of-life tires. The market-ready material serves as an alternative to carbon black made from fossil oil.

Freee Recycle, a Nigerian tyre recycling company, unveiled its latest innovation—the Àjàlá tote and laptop bags, crafted from 80 percent recycled materials. Addressing Nigeria’s tyre waste crisis. Nigeria, like many other countries, faced a growing tyre waste crisis. In 2017 alone, the country generated 113,000 tons of waste tyres, with limited recycling solutions available. Companies like Freee Recycle emerged with innovative approaches to address this challenge, transforming discarded tyres into functional and stylish products.