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The Jiaxing Plant has enhanced its production capabilities by increasing the use of sustainable materials and optimising processes. It has established a stable system for products incorporating bio-based and recycled inputs, operating a quality management system based on the mass balance approach. Under its circular economy strategy named E.Circle, Hankook continues to raise the share of sustainable materials.

Continental’s tire manufacturing plant in Mount Vernon, Illinois, has become the company’s first facility in the United States to receive International Sustainability and Carbon Certification PLUS (ISCC PLUS). According to Continental, the certification confirms compliance with strict documentation and traceability requirements for renewable and recycled raw materials and represents an important step in the company’s global sustainability strategy.

Pyrum Innovations AG has scheduled the official groundbreaking ceremony for its new tire recycling plant in Perl-Besch, Germany, for November 14, 2025. The facility, which will be the company's largest to date, is designed to process more than 22,000 tons of end-of-life tires annually and will be fully owned and operated by Pyrum. Once operational, the plant will more than double the company's total recycling capacity.

When Europe adopted the Renewable Energy Directive III (RED III) in June 2023, few outside the energy policy sphere anticipated how consequential the reform would be for niche industries. Yet, for producers of Tire-Derived Pyrolysis Oil (TPO), RED III is more than legislative housekeeping; it's a turning point that transforms a once-marginal circular fuel into a recognized contributor to Europe's decarbonization ambitions.

Bridgestone Americas (Bridgestone) announced that the company will debut a demonstration commercial tire at WasteExpo. The tire supports the use of 70% recycled and renewable materials1, making it the first commercially available tire in industry history to reach the milestone. It is the company’s first waste-specific tire to earn ISCC PLUS certification, a globally recognized system that supports the transition to a circular economy and bioeconomy.

Pyrum Innovations AG and its Greek partner, Thermo Lysi SA, have received full regulatory approval for the construction of a new pyrolysis-based tire recycling plant in Greece. With all necessary permits granted, the project is now considered “fully approved,” paving the way for the next phase of development.

Global leading tire company Hankook Tire & Technology (Hankook Tire) has commenced the mass production of its tires utilizing three types of ISCC (International Sustainability & Carbon Certification) PLUS certified carbon black. The carbon black, derived from end-of-life tire pyrolysis oil, was developed through the Tire-to-Tire Circular Economy Model consortium.

Bridgestone, a global leader in premium tires and sustainable mobility solutions, is introducing the Potenza Sport A, the company’s first mass-produced tire to incorporate 55% ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.

Two years ago, a severe drought hit the Nelson Mandela Bay municipality on the southern coast of South Africa. Reservoirs were nearly empty, pushing the population of 1.3 million close to “day zero” when water stops flowing from the taps. The region is home to an Orion S.A. facility that produces carbon black – an essential material for the country’s tire industry. The crisis inspired Orion to find a solution that would help the municipality conserve its precious water supply.