Tire Stewardship BC presented innovative TV commercial to promote tire recycling
This year, Tire Stewardship BC (TSBC) worked with a branding agency Here Be Monsters to create a TV commercial for TSBC's target audience that focused on our key messages: that tires should be recycled and kept out of landfills, where to take end-of-life tires, and where to find information on tire recycling in British Columbia. See below this truly creative solution: