
Fashion brand from Peru upcycles end-of-life tires to produce shoe soles
Peru has presented a sustainable female fashion shoe brand that relies on recycled end-of-life tire rubber. The company is called EstoyEco (“I’m Eco” in English). Jesselyn Campomanes, CEO and co-founder of EstoyEco commented on the process of shoe making saying that scrap tires are treated during 2 phases – these moves are needed to make soles of the footwear. She noted that normally recyclers deliver scrap tires to the brand’s facility where the end-of-life materials are selected and washed. Tires also undergo process of cutting and tread separation and then plates of shoe soles are manufactured.