Traction Summit explores pathways to net zero in tires and mobility
The Traction Summit in Charlotte, North Carolina, brought together key players in the tire and automotive industries to discuss sustainable mobility and the journey toward net-zero emissions. Michelin shared its target to achieve net-zero scope 1 and 2 emissions and develop fully recyclable tires by 2050, while Continental aims for 40% sustainable tire content by 2030, moving to 100% by 2050. Presenters highlighted that Extended Producer Responsibility (EPR) in the U.S. is expected to advance as the need for tire recycling solutions grows.