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The facility is also expected to generate approximately 21,000 tonnes annually of tire-derived oil through the company's pyrolysis process.

The AZuR network, which focuses on promoting sustainable management of end-of-life tires and circular economy solutions, said the partnership will support the development of digital technologies for recycling and industrial process optimization.

The Alliance for the Future of Tires (AZuR) has officially launched the LOOP THE TIRE 2026 startup competition, calling on innovators across Europe to rethink tires, close material loops, and help shape a sustainable future for the tire and tire recycling industry. Applications are now open, with a deadline of May 15, 2026.

German Alliance for the Future of Tires (AZuR) reports thar each year, more than 500,000 metric tons of end-of-life tires are generated in Germany. Tires that can no longer be repaired, regrooved, or retreaded are ideally directed toward climate-friendly recovery pathways—preferably mechanical recycling, followed by chemical recycling where appropriate. A new film released by the Alliance for the Future of Tires (AZuR) clearly illustrates how tire pyrolysis plays a key role in avoiding waste, keeping valuable raw materials in circulation, and sustainably substituting fossil resources.

AZuR's Christina Guth calls for a rethink in tyre recycling End-of-life tyres were presented not as waste, but as valuable secondary raw materials in the latest edition of the video series “66 seconds for the future” by forum future economy. In the video, Christina Guth, coordinator of AZuR (Allianz Zukunft Reifen), outlined how a well-functioning tyre circular economy could play a meaningful role in resource conservation, CO₂ reduction and the advancement of a genuine circular economy.

Recent updates from the AZuR network point to continued momentum in the development of Europe’s circular tyre economy, with a focus on tire recycling technologies, infrastructure applications, and international knowledge exchange.

The AZuR-Netzwerk, Germany's leading initiative for sustainable tire management, has released its October newsletter showcasing an active autumn season of trade show appearances, industry events, and circular economy demonstrations. The organization, which now offers its monthly newsletter in English, reported significant engagement across multiple platforms as it continues to advance tire retreading, recycling, and circular economy solutions.

AZuR shares key updates in its August–September 2025 report. AZuR is the European network for a sustainable tire circular economy. Founded in 2020, the alliance unites more than 90 partners from industry, trade, and academia across all segments of the tire value chain. Through interdisciplinary collaboration, AZuR develops innovative solutions to make tire use more resource-efficient, supporting both ecological and economic sustainability in the industry.

The second AZuR Retreading Summit took place on September 16–17, 2025, at the KRONE Trailer Forum in Werlte. More than 80 participants from the new tire and retreading industries, logistics, politics, and academia met to discuss technologies, materials, and opportunities for increasing the market share of retreaded tires. The program featured expert presentations, case studies, a partner exhibition, and a tour of KRONE’s assembly and surface facilities.