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Bridgestone announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tires developed using 63% recycled and renewable materials. The tires, which are custom-designed to meet the unique challenges of the 3,000 kilometer across Australia, mark the first use of the company's new ENLITEN® technology in motorsport competition. According to Bridgestone, the company has always endeavored to support safety in motorsport where drivers are repeatedly challenged under extreme conditions and situations. The company maintains immense pride and passion, and a relentless commitment to the evolution of technology, production, logistics, brand power, and talent development through motorsport. Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023 and keeps the endeavor to support sustainable global motorsport.

Bridgestone Americas has announced the release of the latest addition to its iconic ultra-high performance Potenza lineup: the Bridgestone Potenza Race tire. The tire is homologated for public roads but its performance is focused on track days. Independent company TÜV SÜD tests have shown that the Potenza Race tire delivers the fastest lap time and shortest braking on dry pavement, outperforming its main competitors. Bridgestone's expertise in motorsports and high performance has contributed to the development of the Potenza Race tire. The tire's tread pattern, construction, and material compound have been innovatively designed, incorporating Bridgestone's groundbreaking Virtual Tire Development technology.

Bridgestone received the Supplier Award in the sustainability category from Airbus, an aerospace company. At the Global Supplier Conference on October 16 and 17, 2023 in Toulouse, France, the premium tire manufacturer was honored with the coveted supplier award for its special achievements for a more sustainable society. As part of its mission of “Serving Society with Superior Quality”, Bridgestone pursues the vision of creating social and customer-oriented added value as a sustainable solutions company by 2050. The tire manufacturer follows the values of the Bridgestone E8 Commitmet.

Bridgestone Americas and Dow have partnered to develop B-SEALS, a recyclable, silicone-based tire sealant technology. The extended mobility solution will be introduced at the upcoming 2022 Silicone Expo in Detroit (June 21-23), and represents more than four years of joint research and development between the two companies.

Great news about the involvement of tire manufacturing companies in tire recycling activities is coming from Indonesia. Global non-profit organization, Soles4Souls Asia, Ltd (Sole4Souls Asia) and PT Bridgestone Tire Indonesia (Bridgestone Indonesia), a group company of Bridgestone Corporation, one of the world’s largest tire and rubber companies, announced a new 2 year partnership (2020 – 2022) for an exciting sustainable project to create new shoes out of recycled end-of-life tires. The partnership will be set in motion on June 5 in celebration of World Environment Day, serving as an important reminder for the world to address pressing environmental concerns and work collectively toward a sustainable society.

Bridgestone to demonstrate its vision for sustainable mobility through the enablement of material circularity, product performance, and on-demand services for personal and fleet mobility. The company’s presence at CES®1 2023 is centered around three key themes: renewable natural rubber and tire recycling, “Smart Corner” digitally connected tires and air springs for EVs, and a digital concierge experience for personal and fleet vehicle management. CES 2023 is the first time Bridgestone will showcase its vision for the full product life cycle—from manufacturing to ownership to end-of-life material circularity—as a demonstration of the Bridgestone E8 Commitment to becoming a Sustainable Solutions Company.

Bridgestone Corporation has released its latest integrated report—Bridgestone 3.0 Journey 2022 Integrated Report—and made this report available on its corporate website. This report provides with comprehensive and better understanding of its approach and initiatives aimed at enhancing corporate value over the medium- to long-term.

Bridgestone Corporation recently announced that it has commenced the production of tire derived oil and recovered carbon black through pyrolysis of used tires using test units installed at Bridgestone Innovation Park in Kodaira City, Tokyo. This initiative is aimed at promoting the social implementation of chemical recycling technologies that enable precise pyrolysis of used tires. The scope of this initiative is indicated by the red frame in the chemical recycling diagram below. This project is one of two R&D projects that are part of an initiative for developing chemical product manufacturing technologies utilizing used tires promoted by the New Energy and Industrial Technology Development Organization (NEDO) of Japan

Bridgestone Americas (Bridgestone) announced that it has produced a run of demonstration tires made with 75% recycled and renewable materials, including synthetic rubber made with recycled plastics and natural rubber harvested from desert shrubs grown domestically, in the Arizona desert. The company has completed production of 200 demonstration tires and is pursuing joint evaluation with automakers for use on the next generation of electrified SUVs and crossovers (CUVs). The company’s relentless commitment to its goal of using 100% sustainable materials in its products by 2050 was underscored in remarks by Bridgestone Global CEO, Shuichi Ishibashi, during a February 16 briefing with media and industry analysts in Tokyo where Bridgestone also announced that it is pursuing a tire design utilizing 90% recycled and renewable materials for passenger cars.