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Episode 21 of the Tyre Recycling Podcast features Jon Visaisouk from Canadian Tyromer – a successful devulcanization company who also expanded its operations to Europe

Sam Visaisouk, CEO of Tyromer Inc., has sadly passed away, leaving behind a remarkable legacy of leadership, innovation, and dedication to sustainability. A visionary in the tire recycling industry, he played a pivotal role in transforming Tyromer from a laboratory concept into a thriving commercial enterprise.

Tire and Rubber Association of Canada (TRAC) announces the addition of Tyromer Inc. as a new member. Headquartered in Toronto, Ontario, Tyromer’s proprietary rubber devulcanization technology converts scrap tire rubber crumb into TDP (Tire-Derived Polymer) that has a broad applicability and can be incorporated into most new rubber products including tires, retreads, conveyor belts, and general rubber goods. “Tyromer and its technology have been on TRAC’s radar since the early stages of the organization’s efforts for commercialization, and we knew it was only a matter of time before TRAC would be able to welcome this company with its unique Canadian technology to TRAC ranks,” says Carol Hochu, President and CEO of TRAC. “Tyromer is a pioneer in the field of rubber devulcanization, and we look forward to a cooperative and lasting relationship that will be mutually beneficial.”

Taking forward its commitment to sustainability, Indian tire manufacturer Apollo Tyres has partnered with Tyromer Inc, a leader in non-chemical devulcanization of end-of-life tires. Tyromer Inc, through their Indian associate, Tyromer India LLP, is committed to supplying recycled rubber material, produced using its environmentally sustainable processes, to Apollo Tyres. Announcing the partnership with Tyromer, P K Mohamed, Chief Advisor, R&D, Apollo Tyres Ltd, said “This partnership with Tyromer is a step towards achieving our sustainability goals, and it also enables us to honour our Extended Producer Responsibility (EPR).

Jon Visaisouk, CEO of Tyromer, appeared on Episode 79 of The Tyre Recycling Podcast, recorded live at the Round Trip Tyre and Conveyor Belt Recycling Summit in Melbourne. Tyromer employs a proprietary devulcanization process to convert crumb rubber into high-value material for new rubber manufacturing. During the interview, Visaisouk discussed the company's transition following the passing of founder Sam Visaisouk, operational progress at Tyromer's European facility in Arnhem, Netherlands, and increasing adoption of devulcanized rubber products, particularly from Tyromer India's production operations.

An award-winning innovation method for tire recycling is crumb rubber devulcanization. The original process was developed by a scholar whose innovation was commercialized by Tyromer Inc. – the Canadian company founded by a national university. What makes devulcanization stand out is the fact that it does not require the application of any chemical solvents. Moreover, Tyromer’s process helps reuse waste tire rubber in new tires and in retreads – this was hardly possible before.

Tyromer – a Canadian tire devulcanization company – announced that its recycled rubber material, produced via its environmentally sustainable, non-chemical extruder devulcanization of end-of-life tire rubber, is now used by Continental Tires. This is the result of a multi-year collaboration driven by the shared commitment of the two companies to circular economy in which end-of-life tire rubber is reused in the production of new tires. Tire-to-Tire recycling represents in many cases the most direct and energy efficient way to reuse what is still largely considered and treated as a waste.

The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 4, 2025, at the Alt Hotel Toronto Airport in Mississauga.

A Dutch investment portal “Invest in Holland” says that a Canada-based company Tyromer is now building a pilot factory in Arnhem to bring its circular rubber products to the European market. Specializing in the devulcanization of rubber from scrap tires, Tyromer will fine-tune and exhibit its recycling technology at its new Dutch facility in order to sell the process to third parties. The company is one of the first in the Netherlands to give this hard-to-process residual product a high-quality new life, making it a valuable addition to the Dutch circular economy.