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According to VACO – the trade association for the tire and wheel industry in the Netherlands – sustainability is the 'core of the business' for many companies in the tire and wheel industry. The industry is working hard towards a fully circular chain. Vivianne Heijnen, Netherlands’ State Secretary for Infrastructure and Water Management, visited tire retreading company Roline. She saw with her own eyes how renewing commercial vehicle tires can make an important contribution to saving raw materials and reducing CO2 emissions. Heijnen said she liked the fact that the sector itself is working hard on the way to the circular economy. The company visit is part of the knowledge and information campaign about retreaded tires that VACO launched at the end of 2022.

Bandag – Bridgestone’s tread manufacturing and retread business for truck tires – has officially been recognized as a Circular Economy Collaborator by Tyre Stewardship Australia (TSA). The Bandag process is valuable in driving sustainable outcomes for used tires, by extending their life, and contributing to TSA's vision of a circular economy for end-of-life tires and tire recovery in Australia. Bandag's retreaded tires not only reduce the need for raw materials by extending the life of the tire, but also use valuable material from end-of-life tires and rubber waste to create the new treads.

RuLa-BRW GmbH and Nokian Tyres plc are starting "a new era of collaboration." The retreader from Königs Wusterhausen announces that it will incorporate the innovative retreading material Noktop from the Finnish tire manufacturer into its own cold retreading process and will soon offer retreaded tires with this material in Germany. The implementation of this project is expected to take place "in the very near future," according to the announcement.

Marangoni – a worldwide developer and distributor of materials and technologies for the cold retreading of truck and bus tires – is set to showcase a wide range of sustainable tire solutions for commercial vehicles in the quarry at the upcoming Steinexpo (Homberg, Germany, August 23 – 26). The company has partnered with the tire brand Westlake, manufactured by China's Zhongce Rubber Group, in a collaborative sales agreement. This collaboration allows Marangoni to offer both new and retreaded tires in one comprehensive package, presenting a compelling concept for mining operations.

TreadWright, a US-based company that renovates old tires in a sustainable manner producing a totally new rubber for vehicles, claims that their innovative product is cost-effective, durable, top-quality and environment-friendly. The company takes used tire casings and remolds new rubber onto the old casings– this procedure prevents accumulation of waste tires on landfills and finds use for thousands of discarded tires.

The new Extended Producer Responsibility for Waste Tyre Policy, released on July 23 by India's Ministry of Environment, Forests and Climate Change, has given the country's retreading industry a huge boost by recognizing retreaders as a necessary element of the waste tyre management system and by including retreading as an integral part of the Policy.

At the Future of Retreading and Recycling Conference conducted at Autopromotec on in May 2022, industry professionals highlighted numerous noteworthy tire recycling and retreading topics. Italian Autopromotec, a trade show for the automobile aftermarket that increasingly incorporates recycling, was one of the biggest and most informative events of late spring 2022.

Episode 21 of the Retreadcast sees Edd Burleson, the President of Central Marketing discuss a wide variety of topics facing the company and the retreading market from the impact of technology on the retreading market, to the role of sustainability in the US retreading market and how Central Marketing has adapted to the new working practices brought about by the COVID-19 pandemic.

Alliance for Tires of the Future (German "Allianz Zukunft Reifen or AZuR) and its network coordinator Christina Guth have set themselves the goal of no less than a tenfold increase in car tire retreads and an increase in truck tire retreads of over 40 percent over the next five years.