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Pirelli introduces a distinctive logo identifying tires containing over 50% bio-based and recycled materials. Applied to the P Zero E line, boasting over 55% sustainable materials, the logo emphasizes Pirelli's environmental commitment. Third-party verification of eco-compatible materials will be standard for all future products featuring the logo. Pirelli aims for 60% bio-based and 12% recycled materials in selected lines by 2030.

GRI Specialty Tires recently announced that its new tire model “Ultimate Green XT” became “one of the most environmentally friendly solid tires in the world.” The manufacturer says the new product is a premium-plus solid tire that goes beyond the norm to provide the ultimate in performance, sustainability, and efficiency. Powerful and robust, this tire epitomizes GRI's advanced engineering, research, development and manufacturing capabilities. The company said the tire contains 42.8% sustainable materials, which include bio-sourced and recycled materials. The tire is built with natural rubber silica, recovered carbon black and reclaimed rubber from end-of-life tires.

Sailun Group's Director of the National Engineering Research Center for Rubber and Tire and Honorary Chairman, Yuan Zhongxue, announced the company’s sustainable development goals (SDGs) during the 2024 China Rubber Conference on March 27th. By 2030, Sailun aims to increase the sustainable materials used in tire production to 40% and to achieve 100% by 2050. Additionally, the goal is to reduce energy consumption and carbon emissions by 30% per tire by 2030 compared to 2022 levels.

PCBL Chemical Limited is advancing its growth strategy through major capacity expansions and investments across its business segments. The company recently secured 116 acres of land in Naidupeta, Andhra Pradesh, to establish its sixth manufacturing facility. The site will accommodate 400,000-450,000 metric tonnes per annum (MTPA) of carbon black production, with the first phase set to add 150,000 MTPA at an estimated cost of INR 9.5-9.6 billion over 2-2.5 years. Its strategic location near Kattupalli and Krishnapatnam ports will enhance logistics efficiency.

Continental has introduced its most sustainable tire yet, the UltraContact NXT, which combines a high proportion of renewable, recycled, and certified materials with excellent safety and performance. According to Continental, it is the first tire on the market to achieve both a high share of sustainable materials and the highest EU tire-label performance. All 19 available sizes of the UltraContact NXT have received the highest rating ("A") in rolling resistance, wet braking, and exterior noise on the EU tire label. The UltraContact NXT contains up to 65% renewable, recycled, and mass balance certified materials, depending on the tire size. Renewable materials make up to 32% of the tire, including resins derived from residual materials from the paper and wood industries, as well as silica extracted from rice husks.

On International Recycling Day, May 17, Continental reiterated its commitment to achieving full carbon neutrality by 2050 and becoming the leading tire company in sustainability. Continental has long been reducing its reliance on fossil fuels, promoting the circular economy, and cutting emissions. Their Tires Vision 2030 sets ambitious targets: 60% sustainable materials in their products, 20% waste reduction, a 95% recycling rate, and a 20% decrease in energy and water consumption.

Michelin, one of the leading tire supplier for electric vehicles (EVs) in the U.S., is striving for fewer but better tires. EVs wear out tires faster due to their weight and torque, posing a challenge. Michelin aims to produce longer-lasting, environmentally friendly tires. By 2030, they plan to have 40% renewable and recyclable materials in their tires, and 100% by 2050. At a recent summit, Michelin showcased high-content sustainable material tires, set to go into production in 2025. These tires feature recycled steel, carbon black from end-of-life tires, and silica from rice husks, aiming to reduce environmental impact.

The Sustainability in Tires, set to convene industry leaders, innovators, and sustainability advocates was successfully held on 14-16 October in Shanghai, China, and online. This landmark event focused on advancing sustainable practices in tire manufacturing, use, and recycling, underlining the critical need for eco-friendly solutions in the tire industry.

When a tire is recycled through tire pyrolysis, the solid material that remains from the pyrolysis of the rubber, commonly referred to as tire char or raw rCB, is composed of carbon black and varying amounts of impurities, such as silica, zinc, and sulphur. The latter are found in the original tire as additives to the production process.