Bridgestone launched first mass-produced tire with 55% recycled and renewable materials
Bridgestone, a global leader in premium tires and sustainable mobility solutions, is introducing the Potenza Sport A, the company’s first mass-produced tire to incorporate 55% ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.