News: Tire Recycling & Pyrolysis

Continental is integrating even more renewable and recycled materials into its tire production. While their share averaged 26 percent in 2024, the tire manufacturer expects this figure to increase by two to three percentage points in 2025. This increase is due to the use of synthetic rubber obtained from renewable or circular oil, polyester made from recycled PET, recycled steel, and innovative fillers such as silica from rice husk ash. In addition to introducing various sustainable materials, changes in the product mix may influence this key figure's development.

The Tire and Rubber Association of Canada (TRAC) announced its new Board of Directors following its Annual General Meeting of members held on June 4, 2025. At that meeting, the members elected Phillip Diogenes of Bridgestone Canada Inc. as a new director. The Officers of TRAC include Chris Figel of AirBoss of America Corp. as Chair of the Board; Lawrence Kumar of Yokohama Tire (Canada) as Vice Chair; and Paul Christou of Goodyear Canada Inc. as Treasurer.

Scandinavian Enviro Systems (Enviro) CEO Fredrik Emilson and CFO Fredrik Aaben have subscribed for a total of 3,980,769 shares, valued at just over SEK 3.3 million, as part of the company’s recently completed rights issue. The rights issue raised approximately SEK 240 million, significantly boosting Enviro’s cash position.

The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 4, 2025, at the Alt Hotel Toronto Airport in Mississauga.

Traction Summit is the definitive meeting place to discuss and understand future opportunities for tires and to make the connections needed to capitalize on those prospects. With a unique blend of speakers and attendees from throughout the full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs, Traction Summit is unlike any conference in the tire sector. This event is the perfect place to network with industry insiders, hear ideas and insights from different parts of the supply chain, and learn about innovations, growth opportunities, and the latest trends.

On Monday, June 2nd, the Tyre Recovery Association (TRA) released the comprehensive dossier of evidence they submitted to the Environment Agency’s inquiry into Waste Tyres. The dossier summarises the years of persistent engagement with government and regulators, highlights the urgent need for reform in the management and export of end-of-life tyres (ELTs).

Scandinavian Enviro Systems (Enviro) founder Bengt Sture Ershag received the Lifetime Achievement Award at this year's Recircle Awards. Ershag received the award for his lifelong efforts to create a more sustainable handling of end-of-life tires. In addition to being the founder of Enviro, Bengt Sture Ershag is also the inventor and developer of the fundamentals of Enviro's leading pyrolysis technology.

Read about the most important events and updates in the tire recycling and pyrolysis industry! Subscribe for our newsletter today! Weibold offers comprehensive consulting services in the field of tire recycling and tire pyrolysis. Learn how Weibold's Market Researches can help you successfully launch and upgrade your business!

In 2018, the world took its first objective measure of our economy's circularity. The result, 9.1%, was already sobering. Just over nine percent of all materials consumed by the global economy were being recycled and reintroduced. The remaining ninety percent ended as waste or emissions or locked away in long-lived assets like buildings and infrastructure. Since then, the situation has only worsened despite the circular economy becoming popular in global sustainability dialogues.