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When end-of-life tires reach the end of their life cycle, they become hazardous for the environment and human health if they are dumped in landfills. Made of synthetic rubber, chemicals, and additives, these tires contaminate water and land, pose a high risk of fire, generate harmful gases when burned, and serve as breeding grounds for insect-borne epidemics. These concerns are particularly relevant in Mexico, where an estimated 32 million tires are discarded annually, equivalent to one tire per second. Unfortunately, only 12% of these tires are recycled, with the majority ending up in landfills.

Allianz Zukunft Reifen (AZuR) initiative aims to promote and utilize the potential of retreaded tires for environmental protection. Backed by the German Federal Environmental Foundation (DBU), AZuR refutes common stereotypes about retreaded tires with recent studies and scientific facts. Modern technologies are used in the production of retreaded tires. Despite technological progress, prejudices persist, but AZuR is striving for an image change and would like to establish retreaded tires as the standard.

Kal Tire’s Mining Tire Group – an international leader in mining tire management and supply, serving more than 150 mine sites across five continents – opened the doors its new off-the-road (OTR) tire retread and repair facility in Wabush, Newfoundland! According to Kal Tire, this state-of-the-art facility offers customers a range of solutions to help improve sustainability, tire life and fleet availability:

According to CBC News, Ontario’s Resource Productivity & Recovery Authority (RPRA), which oversees recycling in the province, may soon impose fines of $200,000 or more on the province's tire manufacturers. According to the agency, the five companies in Ontario that collect and recycle end-of-life tires are all not in compliance with provincial legislation. The orders allege that throughout the province, the industry is not providing enough sites that collect used tires.

Ecore International – a converter of reclaimed tire rubber in North America – has announced the acquisition of 360 Tire Recycling Group, a tire recycling management company. This strategic partnership enhances Ecore's position in the collecting of tires and buffings while assisting in the sourcing of raw materials for the business's cutting-edge flooring and surfacing solutions. Additionally, it positions Ecore and 360 Tire Recycling Group as pioneers in the global transition to a circular rubber economy. “360 Tire’s commitment to providing an environmentally responsible, one-stop recycling effort for its customers aligns perfectly with Ecore’s vision of a planet free of rubber waste,” said Art Dodge, CEO of Ecore.

According to VACO – the trade association for the tire and wheel industry in the Netherlands – sustainability is the 'core of the business' for many companies in the tire and wheel industry. The industry is working hard towards a fully circular chain. Vivianne Heijnen, Netherlands’ State Secretary for Infrastructure and Water Management, visited tire retreading company Roline. She saw with her own eyes how renewing commercial vehicle tires can make an important contribution to saving raw materials and reducing CO2 emissions. Heijnen said she liked the fact that the sector itself is working hard on the way to the circular economy. The company visit is part of the knowledge and information campaign about retreaded tires that VACO launched at the end of 2022.

TNU (Tratamiento Neumáticos Usados) – a Spanish EPR agency for end-of-life tires – states that to manufacture a new tire, 1,950 litres of water are needed and only 878 litres for a retreaded tire, saving 45% of water. TNU issued a press release to acknowledge World Water Day on March 22, a date that seeks to raise awareness about the water crisis that our planet is suffering and that has led to droughts around the world. In addition, it also aims to remind us of the need for millions of people to access drinking water. Between 2,000 and 3,000 million people suffer from water scarcity in the world, a problem that will worsen in the coming decades, especially in cities, according to UN data.

The tire engineers and material experts of Continental are silently revolutionizing the industry by planning to use only sustainable materials for tire production by 2050. Although the journey is long, the gradual selection of raw materials has already begun to give shape to the future tire construction. The list includes agricultural waste, such as ash from rice husks, dandelion rubber, and recycled rubber or PET bottles. Claus Petschick, Head of Sustainability at Continental Tires, is clear about Continental’s mission, saying, “Continental is on the road toward becoming the most progressive manufacturer in the tire industry in terms of sustainability. We aim to use 100 percent sustainable materials in our tire products by 2050 at the latest.” He adds, “Our innovative power enables us to break new and even more sustainable ground. This encompasses everything from the origin and sourcing of our materials through to the reuse and recycling of our tires.”

Indian Tyre Technical Advisory Committee (ITTAC), the technical organization representing the Indian Tyre Industry, and Automobile Tyre Manufacturers Association (ATMA) have taken the initiative to organize a day long “invite-only” Conference on Circular Economy on Wednesday, February 8, 2023 at Hotel Le Meridien, Janpath, New Delhi. All concerned stakeholders in the eco-system of Tyre Industry, which are integral part of the Circular Economy, viz. senior Government officials & Policy makers, representatives from the Tyre Industry, material recovery, reclaim, retreading and allied sectors have been invited to participate in the Conference and contribute in the deliberations.