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The global scrap tire problem has urged a number of business and researchers to seek advancement of circular economy. One of the global institutions that showed their concern with the issue is the Australian Road Research Board. It assessed on what level the sustainability is right now, and it looked at uptake of innovative recycled materials, including end-of-life rubber materials, in roads.

Continental Tyres has received the “Tyre Industry Environmental and Sustainable Solution of the Year” award at the 2024 National Tyre Distributors Association (NTDA) Tyre Industry Awards. Presented during the NTDA’s 94th Annual Dinner, the award celebrates Continental’s commitment to sustainability, surpassing competitors like Bridgestone, Hankook, Marangoni, and Michelin.

Smithers – a global leader in rubber, plastics and polymer testing and market reports – spoke with tires expert Howard Colvin, author of Smithers’ latest report The Future of Carbon Black vs. Silica in Tires to 2027, about the challenges facing the tire industry and expected developments. Howard Colvin has many years of experience in the tire industry with 22 years at Goodyear and 12 years with Cooper. At Cooper he worked in the Advanced Technology group and led Cooper’s consortium of academia, industry and government to develop a guayule concept tire. Howard is the 2021 Melvin Mooney Distinguished Technology award winner for exhibiting exceptional technical competency in rubber science and technology.

Episode 51 of the Tyre Recycling Podcast features Patrick Buder, Sustainability Strategy Manager at Zeppelin Systems GmbH. In this podcast, Ewan Scott interviews Zeppelin representative to discuss their groundbreaking initiative: the Sustainable Tire Alliance. Discover how this collaboration is transforming the tyre recycling industry, fostering cross-sector partnerships, and driving sustainability. Learn about their goals, strategies, and the future of tyre recycling.

Orion Engineered Carbons (OEC) – a specialty chemicals company – has reached a major sustainability milestone, becoming the first to achieve International Sustainability and Carbon Certifications (ISCC Plus) for multiple carbon black grades made from different feedstocks at plants in two regions of the world. The ISCC PLUS certification involved rigorous audits of Orion’s plants and processes that confirmed the company’s compliance with high sustainability requirements. It also verified the transparency and traceability of sustainable raw materials in the company’s value chain at three plants producing the concerned grades of carbon black.

The oil and recovered carbon black that Scandinavian Enviro Systems (Enviro) produces from end-of-life tires in its plant in Åsensbruk have been accredited under the International Sustainability & Carbon Certification (ISCC) scheme. The information comes from the recent press release by the company. In doing so, Enviro has become – reportedly – the first company in the world to receive ISCC certification for recovered carbon black, and the certification is also confirmation of the previously communicated higher commercial values of both carbon black and oil.

By passing the Green Deal in 2019, the European Union (EU) set the course for more sustainable investments, for example in areas like renewable energy, biodiversity, or circular economy. The goal is to reach a climate-neutral economy in the EU by 2050, with a reduction goal of 55% by in 2030. To achieve these climate goals, the Green Deal includes an investment plan of 1 trillion euros over the next 10 years. Despite this huge investment, the EU depends also on the support of the private sector to achieve the Paris climate agreement.

The Traction Summit in Charlotte, North Carolina, brought together key players in the tire and automotive industries to discuss sustainable mobility and the journey toward net-zero emissions. Michelin shared its target to achieve net-zero scope 1 and 2 emissions and develop fully recyclable tires by 2050, while Continental aims for 40% sustainable tire content by 2030, moving to 100% by 2050. Presenters highlighted that Extended Producer Responsibility (EPR) in the U.S. is expected to advance as the need for tire recycling solutions grows.

Bridgestone Americas (Bridgestone) announced that it has produced a run of demonstration tires made with 75% recycled and renewable materials, including synthetic rubber made with recycled plastics and natural rubber harvested from desert shrubs grown domestically, in the Arizona desert. The company has completed production of 200 demonstration tires and is pursuing joint evaluation with automakers for use on the next generation of electrified SUVs and crossovers (CUVs). The company’s relentless commitment to its goal of using 100% sustainable materials in its products by 2050 was underscored in remarks by Bridgestone Global CEO, Shuichi Ishibashi, during a February 16 briefing with media and industry analysts in Tokyo where Bridgestone also announced that it is pursuing a tire design utilizing 90% recycled and renewable materials for passenger cars.