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Freee Recycle, a Nigerian tyre recycling company, unveiled its latest innovation—the Àjàlá tote and laptop bags, crafted from 80 percent recycled materials. Addressing Nigeria’s tyre waste crisis. Nigeria, like many other countries, faced a growing tyre waste crisis. In 2017 alone, the country generated 113,000 tons of waste tyres, with limited recycling solutions available. Companies like Freee Recycle emerged with innovative approaches to address this challenge, transforming discarded tyres into functional and stylish products.

The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), announced its Board of Directors and Board President, Anne Forristall Luke, President and CEO of USTMA. The inaugural Board consists of 15 global industry leaders with deep knowledge and expertise in the manufacturing, recycling and transportation industries. This diverse group will help steer the Foundation’s mission to drive innovation in tire reuse markets, secure funding for critical projects, allocate grants for research, education, intervention and demonstration projects and enhance the sustainability of the tire recycling supply chain.

The U.S. Tire Manufacturers Association (USTMA) recently released the 14th Scrap Tire Management Report where it highlights that moving the world forward requires all stakeholders in tire recycling industry to act today with purpose and to share with key stakeholders one’s progress and commitment to sustainability, including tire safety, environmental stewardship and the communities one serves. While companies in the U.S. and worldwide are making important progress on scrap tire management, much remains to be done. Take a moment to read through important data on USTMA's new sustainability information hub that highlights the tire industry's progress and commitment to sustainability, including tire safety and environmental stewardship and the industry's economic impact.