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On 8 July 2025, the AZuR project group on retreading met at Marangoni’s facility in Henstedt-Ulzburg to advance strategies for strengthening tire retreading in Germany and across Europe. A main focus was preparation for the second AZuR Retreading Summit, scheduled for 16–17 September 2025 at the KRONE TrailerForum. The event will bring together key players in transport and logistics to promote the circular economy through retreaded tires, with a special Logistics Day for fleet operators.

Alliance for Tires of the Future (German "Allianz Zukunft Reifen or AZuR) and its network coordinator Christina Guth have set themselves the goal of no less than a tenfold increase in car tire retreads and an increase in truck tire retreads of over 40 percent over the next five years.

The renowned in the tyre retreading industry British magazine Retreading Business, its correspondent Richard Wilson and publisher David Wilson, run a podcast exposing interesting topics and announcing updates to the tyre retreading sector. In the Retreadcast, Richard Wilson interviews key personalities from the retreading industry from around the world. Make sure to subscribe for Retreading Business magazine to receive updates about its interviews!

End-of-life tire recyclers and retreading companies will be able to compete in several nominations next year as part of the 2022 Recircle Awards that praise sustainable businesses, recycled tire rubber products and management teams in the tire recycling sector. The winners will be announced on April 25.

Kal Tire – a Canadian tire manufacturing company – has certified its carbon calculator capable of determining carbon and fuel emissions that retreaded tires managed to prevent. Moreover, Kal Tire also announced that it is set to launch Maple Program that can estimate damage caused to the environment by a customer. The Maple Program relies on Kal Tire’s new carbon calculator’s data when it provides a customer with one to five stars as it estimates the proportion of their fleet running retreads instead of new tires.

On September 16 and 17, 2025, the Alliance for the Future of Tires (AZuR), in cooperation with KRONE, will host the 2nd AZuR Retreading Summit at the KRONE Trailer Forum in Werlte, Germany. This two-day industry event will bring together stakeholders from logistics, the public sector, industry, research, and the retreading sector to discuss practical solutions for sustainable fleets and a closed-loop tire economy.

German authorities have endorsed a tire retreading initiative from the Innovation Forum for Tire Recycling (AZUR) that is expected to commence soon. The organizers say that the program will last for two years. According to AZUR, the majority of funding (70 percent) will be provided by the DBU (German Federal Environment Foundation). All other costs needed for the program’s implementation are expected come from several crucial partners that include Marangoni Retreading Systems, Reifen Hinghaus GmbH, Kraiburg Austria and others. The expected program will assess the life cycle of retreaded end-of-life tires and rolling resistance measurements. The organizers of the new initiative are hopeful that it will help to promote the idea that retreaded tires are the perfect examples of sustainable products, and people’s attitude towards their use will become more positive as a result.

The Recircle Awards recently unveiled nominees for its 2021 award ceremony and the platform is urging innovators and circular economy contributors to vote! The website of Recircle Awards lists the following categories: Best Tread Rubber Supplier Best Retreading Equipment & Accessory Supplier Best Tyre Recycling Industry Supplier Best Casing & Tyre Disposal Services Provider Best Tyre Derived Recycled Product Best Retreading Industry Innovation Best Tyre Recycling Innovation Retread Industry Fleet Award Best Publicity Campaign Employee of the Year Business Innovation Award Best Tyre Retreader Best Tyre Recycler Best Company Director Among the best tyre recycling suppliers selected for the Recicle Awards, there are: ECO Green Equipment E-Cova srl Eldan Molinari Salvadori To learn more about the nominees and vote, please proceed to the website of Recircle Awards.

AZuR – Germany’s innovation forum for tire recycling – reports that with three workshops on the topics "tire recycling", "retreading" and "pyrolysis" the AZuR network has successfully started its active work. The project, which is financed by the funding guideline "Innovationsforum Mittelstand" of the Federal Ministry of Education and Research, was very well received by the economy, science and also politics. "We had three very exciting and above all productive meetings in which the discussions were very open and differentiated", says network coordinator Christina Guth.