
Renewable rubber made from birch bark wins Nokian Tyres' innovation challenge
Nokian Tyres held a sustainable tyre innovation challenge called FAST RACE, BIG CHANGE to discover new solutions for more environmentally friendly tyres. The competition received almost 50 entries from 18 countries, and four finalists were chosen by Nokian Tyres' experts. After the world's fastest pitch and careful consideration, the jury awarded Reselo AB from Sweden with the winning place. Reselo’s innovative renewable rubber made from residue birch bark convinced the judges with its versatility and future potential.