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In December 2022, the Government of Ontario filed amendments to the Tires Regulation under the Resource Recovery and Circular Economy Act, 2016. Tire and Rubber Association of Canada welcomes these amendments that will bring great benefit to Ontarians through the reduction of red tape for business and industry, creating a more efficient tire recycling system. The new regulatory amendments refine requirements for tire recycling promotion and education, supply data reporting, and management performance audits for the industry. Other changes include updating the producer responsibility hierarchy to require more businesses participate in tire recycling, expanding on-demand used tire collection services across the province, increasing the range of resource recovery activities so more used tires can be recycled, and more. The list of all the amendments can be found here, and the updated Tires Regulation here.

Royal Mat has been welcomed as a new member of the Tire and Rubber Association of Canada (TRAC). Royal Mat is based in Beauceville, Quebec, and produces rubber crumb and a range of rubber surfaces. TRAC President and CEO Carol Hochu states, "We are thrilled to have Royal Mat join our Association. Royal Mat is a pioneer in the field of tire recycling and the manufacture of high-quality recycled rubber goods. We look forward to a long-term, constructive collaboration that will benefit both parties."

On November 26, 2020, the Tire and Rubber Association of Canada (TRAC) announced a new board member and a new board chair, following the resignation of Tony Mougios of Michelin North America (Canada) Inc. Dr. Antoine Sautenet of Michelin was elected as a Director to complete Mr. Mougios unexpired term and elected 2nd Vice-Chair of the Board. Maureen Kline of Pirelli moves into the role as Chair of the Board, Paul Downey of Pliteq becomes 1st Vice Chair and Matt Livigni of Continental Tire remains as Treasurer.

Tire and Rubber Association of Canada (TRAC) is proud to announce that it received a 2021 Award of Distinction from the Canadian Society of Association Executives for its new website design. CSAE Awards of Distinction recognize outstanding achievement in association leadership, structure, and governance; and/or the planning and execution of internal, external, and integrated programs that serve associations’ members and/or engage external stakeholders and volunteers. The virtual Awards Ceremony was held on November 10, 2021. Details about all CSAE award-winning programs and successes can be found here.

The Tire and Rubber Association of Canada (TRAC) announces its new Board of Directors following its Annual General Meeting of members held on June 6, 2024. At that meeting, the members elected two new directors: Michelle Black of Michelin North America (Canada) Inc. and Christine Baker of Cabot Corporation. Ms. Black serves as Corporate Counsel/Strategic Business Advisor at Michelin. Previously she worked at Stewart McKelvey. She received her BSc in Psychology from Nipissing University, her MSc in Anatomy and Neurobiology/Neuroscience and a Bachelor of Laws (LLB) from Dalhousie University.

Tire and Rubber Association of Canada (TRAC) announces the addition of Tyromer Inc. as a new member. Headquartered in Toronto, Ontario, Tyromer’s proprietary rubber devulcanization technology converts scrap tire rubber crumb into TDP (Tire-Derived Polymer) that has a broad applicability and can be incorporated into most new rubber products including tires, retreads, conveyor belts, and general rubber goods. “Tyromer and its technology have been on TRAC’s radar since the early stages of the organization’s efforts for commercialization, and we knew it was only a matter of time before TRAC would be able to welcome this company with its unique Canadian technology to TRAC ranks,” says Carol Hochu, President and CEO of TRAC. “Tyromer is a pioneer in the field of rubber devulcanization, and we look forward to a cooperative and lasting relationship that will be mutually beneficial.”

The Tire and Rubber Association of Canada (TRAC) announced its new Board of Directors following its Annual General Meeting of members held on June 14, 2023. At that meeting, the members elected Lawrence Kumar of Yokohama Tire (Canada) as a new Director. Based in Langley, B.C., Mr. Kumar has over two decades of experience in the tire industry and is currently the Controller at Yokohama Tire (Canada). “We welcome Lawrence to the TRAC Board. His business experience and knowledge are sure to be of great value to TRAC in the coming years,” says Paul Downey, President and CEO of Pliteq, and TRAC Chair of the Board.

The Tire and Rubber Association of Canada (TRAC) invites all with an interest in and passion for tire and rubber sustainability including end-of-life tire management to register for its highly anticipated 2023 Rubber Recycling Symposium taking place October 4-5 in Halifax, Nova Scotia, Canada. “This year’s event is going to be one for the books. Our 2023 lineup is comprised of stellar speakers from key global markets including the Americas, Australia, and Europe; and brings some of the true experts and leaders in their respective fields,” says Carol Hochu, President and CEO of TRAC.

A new report from the U.S. Tire Manufacturers Association (USTMA) shows opportunities to expand end-use tire markets and improve tire recycling rates to keep pace with annual scrap tire generation. The 15th 2021 Scrap Tire Management Report found that markets consumed 71 percent of annually generated scrap tires in 2021, down from about 76 percent reported in 2019. This decrease is due primarily to a nearly 13 percent increase in scrap tire generation, while markets to consume them increased by six percent. However, even with this small reduction, scrap tires outperform metal, glass, aluminum, plastic and paper recycling rates. Only automotive batteries and corrugated cardboard have a higher recycling rate.